[course]: ESRM 320 Marketing and Human Resources from a Sustainability Perspective

Hello!

 

My name is Robb Schmitt, and I’m the TA for Dr. Dorothy Paun’s autumn quarter ESRM 320 course, Marketing and Human Resources From a Sustainability Perspective.

 

ABOUT ESRM 320…

For-profit companies and non-profit organizations use marketing and human resources management to create and deliver products, services, and ideas. This course explores: 1) how markets are researched and targeted, 2) creating new products and services and positioning to meet consumer needs, 3) optimizing pricing strategies, 4) developing distribution channels, 5) implementing promotion campaigns, 6) managerial and leadership skills and styles, 7) how companies motivate employees and develop human capital, 8) methods for recruiting, selecting, training, and evaluating employees, and 9) business practices that are aligned with environmental stewardship and social responsibility standards.

 

Course Info

ESRM 320 (SLN 13858)

5 Credits

TU/TH 5:30-7:50 pm

http://courses.washington.edu/sustains/

 

There are a variety of reasons to take this course:

 

1) ESRM 320 has no prerequisites and was designed specifically for non-business majors.

 

2) For students interested in earning a minor, after autumn ESRM 320 you have the option of taking the winter quarter companion course (ESRM 321 Finance and Accounting from a Sustainability Perspective) which fulfills nearly half of the requirements for an environmental science minor in the School of Environmental and Forest Sciences.

 

3) ESRM 320 provides an opportunity to look at how companies affect the natural environment and corporate social responsibility.

 

I’m happy to answer any questions that you have via the email below!

 

Thanks very much for your time, and best regards,

 

Robb  Schmitt

ESRM 320 TA

University of Washington

170D Bloedel Hall

Seattle, WA 98195 USA

206.543.1714

schmittr@uw.edu