UW is offering a Certificate Program in Business Essentials that UW undergraduates can take as part of their normal credit load this summer. The Certificate consists of three 3-credit courses and will give you a good foundation on the basic pillars of business—marketing, management and finances. This will complement your degree and better prepare you for your career.

Marketing Essentials, MKTG 275

Beard, 3 credits, I&S, A Term, TTh, 1:10pm-4:30pm

Explores marketing principles and their usefulness in diverse business and organizational settings. Discusses controllable and uncontrollable factors in making marketing decisions, and the implications of product life cycle for decision-making. Develops working knowledge of marketing strategy.

Management Essentials, MGMT 275

McPherson, 3 credits, I&S, A Term, TTh, 9:40am-11:50am plus B Term, TTh, 2:20pm-4:30pm

Explores management and leadership through understanding individuals, teams, and organizations. Discusses relevant concepts and applications of strategic planning, problem solving, conflict management, negotiation, change management, and control systems. Also covers current issues regarding ethical behavior, social responsibility, and diversity.

Accounting Essentials, ACCTG 275

Merle, 3 credits, QSR, B Term, TTh, 9:40am-1:00pm

Explores the economic foundations of accounting systems. Discusses the short-term and long-term implications of using accounting information to evaluate performance, create budgets, and analyze financial statements. Reveals what you need to know to be financially literate in a business setting.

Come to an information meeting Wednesday, May 23, 6-7pm, Savery Hall, Room 137, and meet the instructors and program manager. Find out if this series of courses is the right fit for your educational goals and career aspirations.

Find web information here: Summer Quarter Certificate Programs and Certificate in Business Essentials