Program on the Environment

Social media is an emerging tool for nonprofit communication, but there is limited research on short- form video content. Moreover, minimal research concerning the online communication of transit justice in the nonprofit sector limits the use of short-form platforms. The aim of this study was to develop strategies for effective transit-centered communication on the platform TikTok. To accomplish this task, I created TikTok posts for the new Seattle Subway Foundation TikTok account. Then, I created and distributed an online survey to current Seattle Subway members asking them to reflect on social media expectations, important attributes of an online account, and assess three of my TikTok posts about public transit expansion. Additionally, I conducted a literature review of nonprofit communication case studies focusing on current online communication strategies such as two-way communication and rhetorical appeals. Findings show three central attributes of organizational social media accounts that have proven to establish audiences and increase engagement: organizational identity, transparency, and persuasive appeal. While 9.6% of respondents prefer storytelling, appealing to pathos, only 7% of respondents cited transparency as an important attribute despite researchers citing its importance in gaining trust and establishing a consistent audience. Transparency can be achieved through clearly stating organizational goals and values and elevated by storytelling appealing to an individual experience. Understanding the current relationship Seattle Subway members have with online communication methods can inform strategies to improve organizational content and engagement. Moreover, proper communication equips with information to participate in opportunities for public comments, and possible votes concerning transit justice.

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Riding the Feels Train: How Emotional Appeals Steer Climate Centered Votership

Jordan Williams

GEOCACHING FAUX GRANITE: HOW A ROCK IN THE WOODS IS BETTER AT TEACHING THAN YOU ARE.

Sylas Kasten

REVOLUTIONIZING TRANSIT FOR THE NEXT GENERATION: YOUTH-INSPIRED OUTREACH STRATEGIES FROM TRANSIT EXPERTS

Madelyn Eder

WATER CONSERVATION PROGRAMS: HOW MUNICIPALITIES CAN SAVE MONEY, WATER, AND SALMON

Sofia Dreessen

LEVELING UP THE WORKPLACE: HOW GAMIFICATION FOSTERS IDEAL COMMUNITY ENGAGEMENT PRACTICES

Alina Doan

LET’S TALK ABOUT FEELINGS: ENVIRONMENTAL COMMUNICATION STRATEGIES TO IMPROVE OPTIMISM AND MANAGE ECO-ANXIETY IN THE NEXT GENERATION

Nicholas Chappelear

THE FUTURE OF OUR WATER: ADDRESSING WATER QUALITY, SUPPLY, AND DEMAND

Alex Cabebe

LIKE, COMMENT, AND SUBSCRIBE: DEVELOPING ENGAGING ONLINE COMMUNICATION STRATEGIES FOR ENVIRONMENTAL NON-PROFITS

Sarah Butruille

THE INDIVIDUAL ADVOCATE: COPING WITH CLIMATE GRIEF AND WAYS WE CAN FIGHT BACK

Isabelle Arenson

CO-PRODUCING HOPE: EXPLORING THE BENEFITS AND CHALLENGES OF COMMUNITY- ENGAGED LEARNING IN UNIVERSITIES TO ENHANCE CLIMATE RESILIENCE

Isabella Garrido, @bella_capstone

CONSERVE TO PRESERVE: HOW CITIES AND CITIZENS CAN COLLABORATE TO PROTECT WATER RESOURCES

Lauren Church

CREATE YOUR OWN PATH: FIVE WAYS TO HELP CHILDREN MAKE BETTER CONNECTIONS WITH THE ENVIRONMENT

Olivia Johnson, @oliviajohnson

TO BETTER SERVE OUR COMMUNITIES: INFORMING GOVERNMENT STAFF ON CONNECTIONS BETWEEN CLIMATE CHANGE AND SOCIAL JUSTICE

Lyn Tampi, @LynTampi

FROM THE GROUND UP: HOW TO INCORPORATE COMMUNITY VOICES ON ENVIRONMENTAL JUSTICE INTO THE NATIONAL ENVIRONMENTAL POLICY ACT

Lucy Toner, @lucyjtoner

GOING WITH THE FLOW: HARNESSING SOCIAL NORMS FOR REUSABLE WATER BOTTLE ADOPTION

Amelie Gahagan, @GahaganAmelie

DON’T SAVE ALL THE TREES! ENSURING THE SURVIVAL OF PACIFIC NORTHWEST FORESTS THROUGH ECOLOGICALLY-FOCUSED THINNING TREATMENT

Jessica Fragoso

FROM DATA SCIENCE TO WORKFORCE DIVERSITY: REVOLUTIONIZING ENVIRONMENTAL RECRUITMENT STRATEGIES

Shirley Yao

THE THREE C’S OF MARKETING TO UNDERSERVED COMMUNITIES: CONNECTION, COMMUNICATION, AND CULTURE

Anna Marie Wing, @enviranna

BEAVERS: AGRICULTURE’S FOE TURNED FRIEND

Charlotte Till, @CharlotteTilll

DRY RIVER, WET EYES: AN EXPLORATION OF WHAT MAKES OR BREAKS COLLABORATION AS A TOOL FOR ENVIRONMENTAL PRACTITIONERS

Gracie Thomsen, @gthomsenuw37

SOCIAL MEDIA FOR SOCIAL CHANGE: HOW NONPROFITS CAN USE SOCIAL MEDIA TO INCREASE STAKEHOLDER COMMUNICATIONS AND GAIN FUNDING

Nina Shuken

CIRCULAR ECONOMY ADOPTION IN CONSTRUCTION: STAKEHOLDER PERSPECTIVES AND STRATEGIES

Anna Schmitz, @AnnaSchmitz56

BRIDGING THE GAP BETWEEN TRADITIONAL WISDOM AND SCIENCTIFIC ADVANCEMENTS

Ayana Sabbas

OPPORTUNITIES FOR MINORITIES: HOW EXPANDING THE SCOPE OF ENVIRONMENTAL INTERNSHIPS CAN IMPROVE DIVERSITY

Jaiden Reese, @jaidenreese22

ENVIRONMENTAL EDUCATION: EXPANDING ACCESS HERE, THERE, AND EVERYWHERE

Caitlin Naqvi, @NaqviCait

USING REBATES TO PROTECT OUR WATERS: INCREASING EQUITABLE UTILIZATION IN THE RAINWISE REBATE PROGRAM FOR DISADVANTAGED COMMUNITIES

Matthew Mason

REIMAGINING THE SOUND TRANSIT DISTRICT: HOW A REVISED FARE MODEL COULD TRANSFORM THE REGION’S RELIANCE ON PUBLIC TRANSPORTATION

Mae Langford

THE GREENEST BELT: UNDERSTANDING THE MOTIVATIONS AND BARRIERS TO ENVIRONMENTAL VOLUNTEERING IN URBAN GREEN SPACES

Matthew Koay

URBANIZATION OR GENTRIFICATION? THE BENEFITS AND CHALLENGES OF EXPANDING LINK LIGHT RAIL IN SEATTLE

Palmer Holt

FINDING BARRIERS TO USING SALVAGED LUMBER AND SOLUTIONS TO INCREASE USE IN KING COUNTY

Lauren Harris

ROOTS OF CHANGE: ACTIONS PLANT CONSERVATORIES & BOTANICAL GARDENS CAN TAKE TO SHARE PLANT KNOWLEDGE IN MORE CULTURALLY INCLUSIVE WAYS

Patrick Harper, @patrickk_harper

DAM! BRIDGING THE DAM: PERCEPTION AND APPROACHES TO BEAVER-RELATED RESTORATION WORK IN SCATTER CREEK

Florencia Gonzalez-Martinez

“GO GREEN! STORMWATER INFRASTRUCTURE” – BRIDGING THE EDUCATIONAL GAP BETWEEN HOMEOWNERS AND GSI

Carina Baxter, @carina_baxter36

LEARNING TO LIVE IN A CHANGING WORLD: PLANNING AGAINST THE THREAT OF EXTREME HEAT

Julian Gonzales, @JulianG1021

Like, Comment, and Share: How Social Media Can Boost Engagement for Transit Justice

Jasmine Barreto