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2017 Autumn | Arts & Humanities, Education & Outreach

Developing Towards a Sustainable Future: Impact of Color on the User Experience

Student(s):

Jennifer Huynh

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Elise A. Glassman

Partner(s):

  • UW Sustainability

Faculty advisor(s):

Yen-Chu Weng, Program on the Environment, University of Washington

The UW Climate Action Plan (CAP) website illustrates the sustainable actions that the university has taken; but has not been updated in years. The goal of this study was to submit a proposal on possible color design recommendations that users find the most aesthetically pleasing. My internship involved a series of user testing to find what designs were determined to be the best match for the sustainability website; and in what way did it affect users’ perception of sustainability.