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Ecotourism in China: Jiuzhai Valley National Park Case Study
My research project in Sichuan, China, set out to understand the current status of the newly-opened ecotourism project in one of China’s most renowned parks, Jiuzhai Valley National Park (JVNP). If planned and implemented poorly, ecotourism can be extremely destructive to the local area’s environment, economy, and people. In trying to understand JVNP’s ecotourism, I researched academic writings and worked with park staff members to propose recommendations for a more sustainable ecotourism project. As ecotourism projects expand rapidly internationally, especially in China, lessons derived in this case study have broad applicability for ecotourism destinations elsewhere.