Program on the Environment

This internship was designed to develop a social media recommendation for the Environmental Stewardship and Sustainability (ESS) Office. I they requested that I give them the tools to understand how social media works and how to use it effectively to outreach to students, faculty, staff and other members of the sustainability community here in Seattle and nationwide. Throughout the course of the internship, I controlled the Facebook and Twitter pages for the office. I made posts with relevant information and worked to expand the number of page followers for all social media sites. I did this through linking other pages, linking to them in posts made on the ESS Office page and developing an outreach plan included in my recommendation. As a result of my internship, I produced a recommendation guide, which may be used by the ESS Office, or any non-profit, to establish and grow a presence on social media sites.