Program on the Environment

College athletics reach millions of people nationwide every year, whether its going to the sporting event or watching it on TV. They also have a major influence on how their fan base will act on an everyday basis. If college athletics were able to successfully promote sustainability to their fan base, how much of an impact could they have on the environment? Research has shown that when college athletics have successfully been able to promote their sustainability, that the fans will change their everyday life to become more sustainable as well. In my study I planned to see not only what creative ways college athletic departments are becoming more sustainable, but also how successful their promotion of those new methods is. To do this I first researched what athletic departments around the country are doing to become and promote their sustainability. Then I reached out to those athletic departments via email to schedule a conference call with them to do an informal interview/survey to see how they were promoting their sustainability to their fan base. Then I looked at surveys already done to see how effective those promotions have been in affecting the fan bases daily life to become more sustainable.