Program on the Environment

Local agriculture relies on the local population for economic and communal support. Overall engagement is low due to lack of communication. The aim of the study was to look into ways to increase communities engagement of local agriculture through social media. While interning as an outreach and messaging manager, I tried to find ways to improve my organization’s overall engagement. Through a literature review and a created marketing strategy based on social media analytics, I suggest that CBSM influenced by data analytics is essential to successful education and engagement of public. Community based social marketing would be successful for farmers looking to increase communal support by acknowledging and tailoring posts to the identified demographics. Local agriculture increases civic engagement, supports the local economy, and reduced environmental impacts. Supporting local agriculture could help create stronger more involved communities and social media can help spread the word.