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Navigating Sustainability: Improve Environmental Websites to Optimize Outreach Efforts

Student(s):

Andrew Chou

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Elise A. Glassman

Partner(s):

  • Sound Salmon Solutions

Faculty advisor(s):

Marilyn Ostergren, Professor at the Information School, University of Washington

I worked with UW Sustainability over the summer to help refresh the Climate Action Plan (CAP) website. We had two interns from the POE working with Elise to conduct two cycles of user testing on the CAP website. The process of our project began with creating a web-content inventory and reviewing web traffic. We then began scripting and designing our user testing scripts to focus and address the issues we identified during the initial content review. After two iteration of user testing, we summarized our test findings and compiled a list of recommended changes to submit to UW Sustainability.