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Our Friend the Eco-Label
I worked with Stewardship Partners, a nonprofit organization that’s responsible for bringing the Salmon-Safe certification label to the Pacific Northwest. The label indicates a company understands the importance of conservation and habitat restoration and embody that in their operations to help protect the watershed. For my research I created and conducted a survey that provided a lot of valuable insight about consumer purchasing decisions and the awareness the public has regarding Salmon-Safe certification. After the survey I compiled extensive research in order to write a detailed analysis report on the topic.