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2013 Spring | Agriculture and Food Systems, Business & Sustainability

Shopping Our Way to Stronger Communities

Student(s):

Jenn Clarke

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Melissa Borsting

Partner(s):

  • Carnation Farmers Market

Faculty advisor(s):

Lauren Hartzell Nichols, Department of Philosophy, University of Washington

In an effort to help patrons learn more about the vendors who offer their products at the Carnation Farmers Market, I crafted a series of vendor profiles that highlighted the vendors’ histories, offerings, and production practices. Farmers markets are venues that utilize direct marketing. Direct marketing allows producers to communicate directly with and sell their products directly to consumers. Throughout my internship, I became more and more interested in exploring the benefits (and drawbacks) associated with direct marketing and the value that this method of sales offers to producers, consumers, and the greater community as a whole.