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Signage and Restoration: Assessing Which Design Elements Are the Most Attractive and Impactful on Memory

Student(s):

Christopher Watson

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Joleen Palmer

Partner(s):

  • Stillwaters Environmental Center

Faculty advisor(s):

Marilyn Ostergren Lecturer at the Information School, University of Washington

Throughout my internship, I focused on creating the content for a new educational center at Stillwaters Environmental Center, a restoration and outreach organization in Kingston, Washington. I was in charge of determining the themes and information to use for 12 posters I created. I became very interested in researching what aspects of design was the most attractive as well as most impactful on memory recall. I set up interviews and an experiment to attempt at answering this curiosity and to create posters that would most effectively impact visitors.