Skip to main content Skip to footer unit links
← Back to all capstone projects

Trust: The Core of Environmental Donating Decision

Student(s):

Nicole Chhou

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Danielle Bogardus

Partner(s):

  • Connect-3

Faculty advisor(s):

Lea Dunn, Foster School of Business, University of Washington

As we increase our understanding of this topic, non-profit organizations receive more support to combat environmental and health issues related to the lack of waste management. Despite the increase in support, funding is still a limiting factor to build proper waste disposal systems in developing countries. They are facing high public health and environmental risks because burning and open dumps are still the main methods to dispose of municipal waste. The purpose of this study is to find factors that influence the public’s decision on donating to a non-profit environmental organization. During my internship with Connect-3, I created info-graphics for Connect-3 with the purpose to increase the awareness of impacts from poor waste management. I studied various info-graphics and non-profit organization websites to understand their strategies in encouraging donations. I also used this knowledge to conduct an online survey to quantify factors that influence the public’s decision in environmental donation. Survey results show that credibility, the impact of their donations, organization’s financial report and donor’s financial availability are the top four factors in donating decisions. Organizations can incorporate these factors to increase donor involvement and funding. This study results can help developing countries improve their waste management systems through environmental non-profit donations. We can improve millions of people’s health, living conditions, and the environment by removing waste in the water system, smoke in the air and disease vectors that come from municipal waste.