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2014 Spring | Business & Sustainability, Education & Outreach

Using Sports to Help Sustainability Become a Cultural Norm

Student(s):

Allyson Jackovics

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Karen Baebler

Partner(s):

  • UW Athletics

Faculty advisor(s):

Megan Horst, Program on the Environment & Urban Design and Planning

Sporting events have a large impact on the environment, but are increasingly greening their practices. They are also in the unique position of being able to communicate their efforts to their fan base, enhancing their team name as well as encourage fans to do their part. For this project, I worked with the athletic department to determine the effectiveness of current green campaigns at UW games and the marketing of these strategies. My research question looked into how these campaigns impacted fan environmental behavior at games and elsewhere.