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2014 Spring | Arts & Humanities, Education & Outreach

Storytelling Puts Human Face on Environmental Problems in Policy Campaigns

Student(s):

Vicki Chiang

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Lisa Remlinger

Partner(s):

  • Washington Environmental Council

Faculty advisor(s):

Todd Hass Puget Sound Partnership

At WEC, I worked as an outreach intern on a priority to increase oil transportation safety. The messages used to inform the public was very fact-driven, and I decided to see if there was a different means of communication that could be used to grab people’s attention. I conducted an online survey and administered it to UW students on Facebook and volunteers from WEC. The purpose was to determine whether there is a difference between reading facts and stories in influencing people to take action on environmental issues.