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Promoting Awareness of Sustainable Landscaping: The Roles of Value and Perception
For my project, I worked with the Local Hazardous Waste Management Program of King County to help identify and collect contact information of potential clients for ecoPRO certified sustainable landscapers, on a commercial landscape scale. Additionally, I helped contribute marketing material by researching quantifiable data on the value sustainable landscaping provides to the public. Upon completing my internship, I observed a further need to promote public awareness in the value sustainable landscaping can provide. I chose to expand my project’s scope to understand this perception of value surrounding sustainable landscaping, in which I also addressed the role of potential solutions such as marketing and environmental interpretation.