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2015 Autumn | Agriculture and Food Systems, Arts & Humanities

Ensuring Resilient Local Food Systems: The Role of Effective Farmers Market Management

Student(s):

Alexandra Bradley

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Lindsay Nessel

Partner(s):

  • Carnation Farmers Market

Faculty advisor(s):

Stanley Asah, School of Environmental and Forestry Sciences, University of Washington

I served as the marketing intern and worked to promote and run successful markets weekly. My individual research explored why people chose to shop there and what components influenced week-to-week success by conducting a survey and observations. As more research was done, I understood how each economic and social component influenced customer behavior and participa- tion and then produced recommendations for market management. Addressing all aspects of market operations, the recommendations offer a comprehensive plan to improve the financial and social success of the market, and local food system as a whole.