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2015 Autumn | Education & Outreach

Evaluating the Evolution and Efficiency of Outreach Strategies for Green Organizations and Campaigns

Student(s):

Amy Imsdahl

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Maddie Foutch

Partner(s):

  • United States Environmental Protection Agency, Region 10

Faculty advisor(s):

Todd Wildermuth, School of Law, University of Washington

From January through June 2015, I was a legislative intern at the Washington Environmental Council (WEC) working to promote their 2015 Priorities Transportation Safety Now and the Carbon Pollution Accountability Act. As a legislative intern, I assessed their current outreach strategies as well as investigated how the tools of social media have reinvented social activism and student mobilization. In addition to my work at WEC, I conducted a survey, online research and a literature review on which forms of media and outreach work best for mobilization. I discovered that using social media for outreach is extremely important as more individuals (young voters especially) obtain their news online.