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2014 Spring | Education & Outreach, Sustainability

Finding Out the Advantages and Disadvantages of Social Media as a Marketing Tool

Student(s):

Michael Acode

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Karen Baebler

Partner(s):

  • University of Washington Athletic Department

Faculty advisor(s):

Megan Horst Instructor of Environmental Studies, University of Washington

Working with the social media team of the athletic department, as well as Karen and other entities, I looked to enhance the social media system of the UW Athletics Green Initiative program. I planned to revamp the current Green Initiatives website and create social media engines, such as Facebook, that illustrated the sustainable actions of UW Athletics to the public.