Skip to main content Skip to footer unit links
← Back to all capstone projects
2013 Spring | Business & Sustainability

Marketing Sustainability to College Sports Fans

Student(s):

Laura Lee Dootson

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Karen Baebler

Partner(s):

  • UW Athletics

Faculty advisor(s):

Timothy Hargrave, School of Business, University of Washington

The high concentration of individuals present at sporting events produces a significant quantity of waste, and many are unaware of the large, negative environmental impact they are creating. Marketing sustainability at sporting events is an effective way of educating people who may not already be eco-conscious. The purpose of my intern- ship was to inform fans in a fun and creative manner on how to be more sustainable at sports games.