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2015 Autumn | Arts & Humanities, Education & Outreach

Social Media’s Impact on Today’s Youth: The Future of Environmental Communication

Student(s):

Michael Merz

Program or Department(s):

  • Program on the Environment
  • University of Washington

Site supervisor(s):

Monali Patel

Partner(s):

  • Program on the Environment

Faculty advisor(s):

Jorge Tomasevic, School of Environment and Forest Sciences, University of Washington

During my project I served as a social media manager for the Program on the Environment at the University of Washington. I managed the program’s social media for 3 months analyzing college student engagement across media platforms and created a 34 page social media engagement guidebook, evaluating effective and ineffective practices for future use in the program. To find quantitative answers to my research questions I conducted an 11 question survey pertaining to my research questions and received 54 responses. Feedback from the responses showed college students distrusted environmental news on social media, and I explored the reasoning behind the results.